Table of Contents
As technology continues to evolve, so does the filmmaking landscape. At the NAB 2025 conference, Todd Terrazas and Rachel Victor from FBRC.ai discussed how artificial intelligence is changing the tools we use to create content. Hosted by Haeleigh Royal from Cinematography for Actors (CFA), this engaging conversation sheds light on the integration of traditional filmmaking techniques with innovative AI solutions, ultimately making filmmaking more accessible and efficient for creators.
Understanding FBRC.ai and Its Role in Filmmaking
FBRC.ai aims to unify various filmmaking communities by integrating AI into the content production pipeline. As mentioned during the discussion, they focus on creating a comprehensive ecosystem that enhances traditional filmmaking processes. The dialogue revolved around what the term "tooling" means in the AI context and the significance of these tools for filmmakers:
- Tooling: Represents a broad range of technologies used in content creation, from well-known software like Adobe Premiere or Nuke to groundbreaking AI-driven solutions. These tools help democratize creative expression, allowing more individuals to realize their visions.
Transitioning from Legacy to Emerging Tools
The conversation highlighted the importance of bridging the gap between established "legacy tools" (like Avid and Maya) and emerging AI technologies. According to the experts:
- Integration: It is crucial for new AI solutions to coexist with traditional tools. Filmmakers often utilize AI for rendering and texturing while adhering to traditional practices for scene setup and blocking.
- Efficiency: Tools that enhance planning processes, such as pre-visualization, not only save costs and time but also improve the overall quality of the final product.
This integration emphasizes the collaborative nature of modern filmmaking, illustrating how creators can use new technologies to streamline their workflows without losing creative depth.
The Importance of Ethical Prompting
As the conversation delved deeper, a noteworthy discussion on ethical prompting emerged in relation to AI usage. Ethical prompting involves being considerate of the styles and techniques referenced in prompts to avoid infringement on artists' original works. Here are a few points shared:
- Clean vs. Dirty Models: "Clean" models are AI tools designed with verified data, whereas "dirty" models may not guarantee rights or proper usage. For aspiring filmmakers, understanding these terms is essential when choosing AI tools for their projects.
- Reflecting Styles: Instead of directly imitating a director’s unique style, filmmakers can focus on capturing the essence through more general variables like color or composition.
The Collaborative Nature of Innovation
FBRC.ai is actively creating opportunities for collaboration, particularly through competitions that celebrate innovative filmmaking. These competitions allow filmmakers to explore the capabilities of new tools:
- AI Filmmaking Competitions: Such events encourage creativity and sometimes involve high-intensity sessions, like the recent prompt battle held at BattleBots Arena.
By participating in these competitions, filmmakers test their skills and learn how to effectively use new technologies.
Our conversation with Fabric AI at NAB 2025 reinforced the transformative potential of AI in democratizing filmmaking. As we continue to explore and share these evolving technologies, we invite our community to not just adapt—but to lead—in shaping a more inclusive, innovative film industry.
