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The ability to pitch effectively is a crucial skill for anyone looking to break into the film and television industry. In a recent session with Jason Schuman, an accomplished writer and producer, attendees gained valuable insights into mastering the art of the pitch.
Jason discussed key strategies for pitching stories, exploring the significance of theme, character development, and audience engagement. This article distills that knowledge into actionable tips for aspiring filmmakers and creatives looking to elevate their pitching game.
Importance of a Solid Pitch
Schuman emphasized that a strong pitch goes beyond merely summarizing a project. Instead, it should convey passion and clearly define the project's unique elements. He highlighted how engaging a listener right from the start increases the likelihood of success:
“The worst thing that could happen is they’re confused… Your job is to walk them through your story that you’ve worked so hard on.”
A successful pitch should evoke a sense of excitement and connection to both the story and its overarching theme.
Understanding Themes
Defining Your Theme
At the core of any compelling story lies its theme. Schuman described how a theme serves as the backbone of a project, guiding character arcs and plot development. For example, in his show "Acapulco," the prevailing theme revolves around "the haves and the have-nots." Developing a clear theme early on helps create characters and narratives that resonate with audiences.
Questions of Relevance
Schuman elaborated on the idea that every theme doesn't necessarily have to be time-sensitive to be effective. He referenced "Munich" by Steven Spielberg, which used the theme of revenge to connect events from the past to a contemporary context. This approach demonstrates that even historical stories can still resonate in today’s world.
Building Your Characters
Character Dynamics
Characters should embody the theme and offer diverse perspectives on it. Schuman discussed how creating characters with contrasting viewpoints enriches the narrative and fosters conflict, a critical component for engaging storytelling:
Protagonist: At the center of the conflict is a character defined by their desires and dilemmas related to the theme.
Supporting Characters: Best friends or family members can act as either moral compasses or cautionary figures who highlight the protagonist's choices.
Funhouse Mirrors and Cautionary Tales
Creating “funhouse mirror” versions of main characters allows filmmakers to explore various nuances of the theme. Schuman cited examples where the main character's best friend might have a different moral compass, creating rich avenues for development and humor.
Crafting the Perfect Pitch
Be Prepared
Preparation is vital when entering a pitch meeting. Schuman recommends getting well-rehearsed, as confidence in delivery can significantly impact the pitch. “Consider it a performance piece,” he advised, emphasizing that how one presents their ideas can be just as important as the ideas themselves.
Keep it Concise
While it's crucial to convey all necessary information, Schuman suggested limiting pitches to 15-20 minutes. He noted that if the pitch drags on, the audience's interest may wane, negatively affecting the presentation’s reception.
Visual Aids and Engagement
Using Visuals Strategically
Visual aids can enhance a pitch, but their inclusion should be well thought out. Schuman explained that while he has occasionally used visuals, he prefers to rely on engaging storytelling to capture attention. However, if integrating visual elements helps demonstrate a story's potential — such as character designs or thematic elements — then it can be beneficial.
Demonstrating Passion
Ultimately, what sells a project often comes down to the passion the creator embodies when discussing it. Schuman shared that conveying excitement and determination about the subject matter can lead to positive responses from buyers.
Elevating your pitch requires a multi-faceted approach that combines understanding of thematic significance, character dynamics, and effective presentation techniques. By grounding your story in a clear theme, developing compelling characters with strong arcs, mastering the art of engagement, and preparing thoroughly for meetings, you position yourself for success in an increasingly competitive industry.
As you prepare your next pitch, take to heart the wisdom shared by Jason Schuman and remember: your narrative is a reflection of who you are and what you stand for. Own it, share it, and let your voice resonate.
For more insights and resources on supporting underrepresented filmmakers, be sure to explore CFA programs.
