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In the rapidly evolving field of virtual production, equipment and techniques are advancing, creating new opportunities for filmmakers. At NAB 2025, Cinematography for Actors (CFA) hosted a lively discussion featuring industry experts André Dantzler from SociallyU and Sean von Tagen from Pro Cyc, aimed at unpacking the nuances of green screen and LED technology in today's production landscape.
The Role of Virtual Production in Modern Filmmaking
During the NAB 2025 event, André shared insights about his work at SociallyU, a virtual production studio based in Chattanooga, Tennessee. With high-profile clients like Disney and Coca-Cola, SociallyU specializes in real-time virtual production. "We're a multi-camera studio running about eight cameras, doing full tracked virtual production," André explained, showcasing the capability of their green screen technology to create dynamic content efficiently.

What is Real-Time Virtual Production?
Real-time virtual production involves using technology to create backgrounds and settings that can be manipulated live during shooting. This is accomplished through sophisticated tools such as chroma keying, which allows filmmakers to blend live-action footage with digital environments.
Advantages of Green Screen Over LED
André elaborated on why SociallyU prefers green screen over LED for their projects. While LEDs offer immersive lighting options, particularly for environments where actors can interact with their surroundings, green screens allow for greater flexibility. "With green screen, we have the ability to change settings rapidly from one scene to another, which is essential for our production style," he noted.
Moreover, the studio's assembly line approach enables them to refine their edits in real-time, ensuring that they can correct mistakes and adjust footage seamlessly.
Best Practices for Lighting in Green Screen Productions
One of the critical aspects discussed was the importance of lighting in achieving a believable virtual set. Sean highlighted that lighting must match the virtual environment. "Having the light on the talent match what's going on in the virtual scene is vital for realism," he emphasized.
Key Tips for Lighting with Green Screens:
- Plan Your Background: Choose the virtual background ahead of time to tailor your lighting accordingly.
- Match Light Quality and Direction: Ensure that the light source mimics the virtual environment's light characteristics, reducing discrepancies.
- Utilize Shadow Control: Properly manage shadows on the talent to enhance realism, allowing the audience to feel immersed in the scene.
The Future: Integrating LED and Green Screen Technologies
Both André and Sean foresee a future where green screen and LED technologies coexist. "There's a lot of potential for hybrid workflows," Sean noted, explaining that combining LED for foreground elements with green screens for background environments could enhance production quality and flexibility.
Personal Experiences and Industry Advice
To wrap up the session, André shared moments from his experience at NAB, where attendees were visibly awed by live demonstrations. The evolution of virtual production technology has made it more accessible, allowing creators to push the boundaries of their projects.
The excitement from the audience reminds me why I love this field”.
- André Dantzler