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Fujifilm was at this year’s NAB Show promoting its new cinema camera, the GFX Eterna 55, which launched in Fall 2025. Its release marks the company’s first dedicated cinema camera—a big deal for a brand long recognized as a leader in the premium digital camera space, with an extensive history in color film stock.
Versatility is the name of the game when approaching the overall design of this large-format digital camera. Built around the GFX100 II sensor and processor, the camera boasts an impressive 44 x 33mm sensor, which is significantly larger than full-frame—resulting in a unique 4:3 (1.33:1) aspect ratio that offers a taller, more flexible frame compared to traditional widescreen formats.
This gives filmmakers the flexibility to work across multiple formats, including full sensor (open gate), Super 35, as well as anamorphic for capturing that distinct “Hollywood” look. Whether you’re an indie filmmaker working on a narrative short, shooting a run-and-gun documentary, or operating in the commercial world, the adaptability of this camera means it can fit a wide range of projects.
At its core, the Eterna 55 is designed to deliver high-end cinematic image quality alongside flexible production tools.
That large-format image capture provides an increased field of view and a greater sense of depth, along with the ability to record up to 8K resolution and in open gate formats for enhanced framing flexibility. The Eterna 55 also supports a wide range of lenses, including PL and LPL lenses—and, with an adapter, even B4 mount lenses for broadcast applications.
One of the biggest selling points of the Eterna 55 comes from Fujifilm’s well-established color science and film simulations. This results in strong color output directly from the camera, with up to 20 film simulation modes available. Filmmakers can achieve a polished look straight out of camera or use LUTs to streamline post-production workflows.
Fujifilm teamed up with cinematographer Richard Götze to show off Eterna 55's visual potential in this stunning short film.
One notable limitation of the Eterna 55 is its lack of internal RAW recording, which—at its price point—may give potential buyers pause. Without RAW, filmmakers have less control over the final image in post-production, something worth considering for high-end or VFX-heavy productions.
That said, the strong color science and high-quality image straight out of camera mean this may not be a dealbreaker for those working in documentary, corporate, or other fast-turnaround environments.
In summary, the Eterna 55 is a high-end cinema camera designed with production versatility and workflow in mind.
The Fujifilm GFX Eterna 55 began shipping in October 2025 and is currently available for purchase through authorized dealers. It launched at a price of approximately $16,499 USD, positioning it firmly within the professional cinema market.
